Elements and Pricipals of design 2010.


LINE – line can be used in two ways. first the linear marks by a brush or pencil, and secondly the place where two edges meet.  in the example bellow there are a multitude of straight lines done by pencil.  this is a simple way of explaining line, as the first example says it’s just basic lines.

SHAPE – A shape is a defined area of geometric or organic form. A positive shape automatically creates a negative shape. in the example the coloured birds create the negative space around them.

SPACE – Space is the area provided for a particular purpose. It may have two dimensions (length and width), such as a floor, or it may have three dimensions (length, width, and height). Space includes the background, foreground and middle ground. in the example space is shown in 3 dimensions.

TONE – can also be regarded as VALUE as both terms refer to the various degrees of lightness or darkness. in the exsample it goes from a blue faded to white.

TEXTURE – Texture is the surface quality of a shape – rough, smooth, soft hard glossy etc. the texture in the picture is rough as the sand is tiny grains.

COLOUR – Also called Hue


EMPHASIS – Areas of interest. Guides the eye into through and out of the image through the use of sequence of various levels of focal points, primary focal point, etc. the exsample the purple squigle is what catches your attention.

HARMONY – Harmony is achieved through the sensitive balance of variety and unity. Color harmony may be achieved using complementary or analogous colors.  the picture shows harmony as the colours are harmonious.

REPETITION – The recurrence of elements within a piece: colors, lines, shapes, values, etc. the picture below has a pattern to it.

UNITY – Unity refers to a sense that everything in the artwork belongs there, and makes a whole piece. the purple and yellow work together.

PROPORTION – Proportion involves the relationship of size between objects. the circles are scaling smaller as you reah the center.

BALANCE – Can be either symmetrical or asymmetrical depending on if the right or left side is identical or not. the two side are identicle and create a balance.

CONTRAST – Contrast is the occurrence of contrasting elements, such as color, value, size, etc. It creates interest and pulls the attention toward the focal point. the pink and green are contrasting to each other and your eye is drawn to the pink flower.


design elements/principles. 2009

Elements of design




The Olympic logo uses line as the main object element

Line is used for the circles which overlap creating the logo you see today. The lines of the logo are crucial as that line is the main element of design used.  Line is used to create the circles of the logo.











The colours of the logo are red and white. The colours work together to create the cut out of the loin on red. The red is a bold colour to create the greatness of the brand. Also the red is used to draw the eye of the buyer.

The white is used because it is opposite and the so the red stands out.









The shape of the logo is created by 3 diamonds and 3 invisible white triangles to create a possible large triangle. The shape is done carefully so it will grab the buyer’s attention. The diamonds are placed evenly to create the possible bigger picture of a outline of a triangle. 
















The form of the logo is created by drawing the logo with a shadow and edges placed carefully as to create the image of it being 3d. The image is also on an angle to help create the image of the logo being a 3d logo. The shadowing on the green image and underneath give it a 3d affect also.








The texture of the logo looks mostly like felt or a carpet look. There are breaks in the colour on the pale blue making it look like it has a texture of felt or something close. The red looks like it has a more smooth texture than the pale blue colour. 







Principles of design










The balance in the logo is that both of the arched triangles are symmetrical and they form the M that is the logo of the Motorola Company. Balance is also in the colour of the symbol, the black stands out from the white and is centred in the circle also. 













Your eye is drawn to the colour of the logo, how the brightness of the red and the yellow draws your attention. The writing of the words also can draw your attention to the logo. The shape around the words also draws the eye of buyers. The whole of the logo mainly would grad attention of Younger buyers by the colour and the shape.













The unity in this logo is how the purple and the white work together to make the oval look like swirling milk chocolate. The writing also has the flow to make the sense of flowing milk to create the chocolate. The swirling of the purple works with the white to make it more affective.












The black and white work together to make a rhythm to show the image in the centre.  The green and white on the circle on the outside helps it stand out. The text helps it look not to of a random mess.

Your eyes are drawn to how it looks neat but still has that bit of detail in the centre.






The function of the logo is that it could be used for many events or other uses also. The logo could be used for a vet clinic or a pet shop, a animal farm, a animal show, it also could be used as a log for uni animal pet products.










The variety of the logo is that the colour is meant to represent the Indian tem colours. The ball is also faced as if it is in the sun and the side we can see is on the opposite side. The soccer ball also has a metallic look to the gold and not so much on the white/silver and the green.











The contrast on the colours makes it look more fun and catches your eyes.  The size of the logo makes the colours also stand out. The four colours of the logo are very different that they look fun and inviting. They also make the system seem easy to use.