Elements of design
Line:
The Olympic logo uses line as the main object element
Line is used for the circles which overlap creating the logo you see today. The lines of the logo are crucial as that line is the main element of design used. Line is used to create the circles of the logo.
Colour:
The colours of the logo are red and white. The colours work together to create the cut out of the loin on red. The red is a bold colour to create the greatness of the brand. Also the red is used to draw the eye of the buyer.
The white is used because it is opposite and the so the red stands out.
Shape:
The shape of the logo is created by 3 diamonds and 3 invisible white triangles to create a possible large triangle. The shape is done carefully so it will grab the buyer’s attention. The diamonds are placed evenly to create the possible bigger picture of a outline of a triangle.
Form:
The form of the logo is created by drawing the logo with a shadow and edges placed carefully as to create the image of it being 3d. The image is also on an angle to help create the image of the logo being a 3d logo. The shadowing on the green image and underneath give it a 3d affect also.
Texture:
The texture of the logo looks mostly like felt or a carpet look. There are breaks in the colour on the pale blue making it look like it has a texture of felt or something close. The red looks like it has a more smooth texture than the pale blue colour.
Principles of design
Balance:
The balance in the logo is that both of the arched triangles are symmetrical and they form the M that is the logo of the Motorola Company. Balance is also in the colour of the symbol, the black stands out from the white and is centred in the circle also.
Emphasis:
Your eye is drawn to the colour of the logo, how the brightness of the red and the yellow draws your attention. The writing of the words also can draw your attention to the logo. The shape around the words also draws the eye of buyers. The whole of the logo mainly would grad attention of Younger buyers by the colour and the shape.
Unity:
The unity in this logo is how the purple and the white work together to make the oval look like swirling milk chocolate. The writing also has the flow to make the sense of flowing milk to create the chocolate. The swirling of the purple works with the white to make it more affective.
Repetition:
The black and white work together to make a rhythm to show the image in the centre. The green and white on the circle on the outside helps it stand out. The text helps it look not to of a random mess.
Your eyes are drawn to how it looks neat but still has that bit of detail in the centre.
Function:
The function of the logo is that it could be used for many events or other uses also. The logo could be used for a vet clinic or a pet shop, a animal farm, a animal show, it also could be used as a log for uni animal pet products.
Variety:
The variety of the logo is that the colour is meant to represent the Indian tem colours. The ball is also faced as if it is in the sun and the side we can see is on the opposite side. The soccer ball also has a metallic look to the gold and not so much on the white/silver and the green.
Contrast:
The contrast on the colours makes it look more fun and catches your eyes. The size of the logo makes the colours also stand out. The four colours of the logo are very different that they look fun and inviting. They also make the system seem easy to use.
